Business Development comprises a number of tasks and processes aiming at developing and implementing growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets and relationships.

The typical goals of Business Development include brand placement, market expansion, new user acquisition, and awareness -- all of which are shared goals of marketing. The slide towards sales is simply because of the tactics business development employs to achieve those goals.

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